VASA Fitness to Open 68th Club Nationwide in Rockford, IL

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ROCKFORD, Ill.--(BUSINESS WIRE)--Dec 19, 2025--

VASA Fitness, one of the nation’s largest high-value, low-price fitness operators, is opening a new location at 2601 N Mulford Rd in Rockford on Saturday, December 20. This marks VASA’s 68th club nationwide and continues the brand’s strong expansion across Illinois. With recent openings in Crystal Lake, Matteson, and additional markets throughout the state, the new Rockford club reflects VASA’s commitment to delivering high-quality fitness options and creating welcoming spaces that support healthier, more active communities.

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Functional Training Turf Area at VASA Fitness.

The new 60,000-square-foot Rockford club features VASA’s full suite of premium amenities designed to support strength, cardio, recovery, and community-based fitness experiences at an affordable price. Members will enjoy a large free weights and cardio area, dedicated turf training zones, a performance lifting area, a variety of group fitness classes, and a spacious KidCare center. The club also boasts steam and sauna rooms, a hot tub, 25-yard 3-lane pool, red light therapy, massage lounge chairs, and a half basketball court.

The Rockford club also features InBody scanning for personalized fitness insights and progress tracking, as well as VASA’s signature STUDIO formats. STUDIO RED delivers heart-pumping high-intensity interval training, STUDIO FLOW infrared yoga offers a blend of mobility and recovery-focused classes, and STUDIO LFT is a strength-building class for all levels.

“Rockford is an energetic and growing community, and we’re excited to bring a world-class fitness experience to Winnebago County,” said Rich Nelsen, Chief Executive Officer at VASA Fitness. “We’re passionate about helping more people build strength, confidence, and a lasting connection to fitness, no matter where they are in their journey.”

For more information or to join the Rockford club, visit https://vasafitness.com/locations/il/rockford/.

About VASA Fitness

VASA Fitness is a high-value, low-price operator of fitness clubs and one of the top 20 largest health club operators in the U.S. VASA’s mission is to uplift everyone through fun, innovative, and affordable fitness. With more than 60 operating locations across Colorado, Utah, Oklahoma, Arizona, Illinois, Indiana, Wisconsin, and Nebraska, VASA delivers an unmatched value proposition, offering full-service fitness experiences for as low as $14.99/month. Members enjoy top-of-the-line equipment, boutique-style STUDIO classes, expert personal training, and on-trend recovery experiences — all within a welcoming, inclusive community. VASA has been certified as a Great Place to Work® for four consecutive years and is headquartered in Greenwood Village, Colorado.

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CONTACT: Media Contact:

Alexis McDowel for VASA Fitness

[email protected]

KEYWORD: ILLINOIS UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: COMMERCIAL BUILDING & REAL ESTATE CONSTRUCTION & PROPERTY GENERAL SPORTS SPORTS HEALTH CONSUMER FITNESS & NUTRITION OTHER CONSUMER

SOURCE: VASA Fitness

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PUB: 12/19/2025 10:00 AM/DISC: 12/19/2025 10:00 AM

http://www.businesswire.com/news/home/20251219518728/en