Kalshi Partners with Pro Padel League to Power Fan Engagement at The City’s Cup Final in New York City

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NEW YORK--(BUSINESS WIRE)--Oct 3, 2025--

Kalshi, the first U.S. federally regulated prediction market, today announced a landmark partnership with the Pro Padel League (PPL) for its City’s Cup Final, taking place at the iconic Hammerstein Ballroom in New York City from October 16–19, 2025.

Through the partnership, Kalshi will offer fans the opportunity to wager on the outcome of each match of the City’s Cup Final. This innovative integration will encourage fans to engage more deeply with the competition, while providing a new way to experience the world’s fastest-growing racquet sport.

The Kalshi brand will be prominently featured throughout the event, including in-venue signage, broadcast integration of live odds, and digital placements. Additionally, Kalshi will promote the partnership across its user base, while Kalshi’s broker partners will have the option to integrate Kalshi’s City’s Cup match predictions into their platforms.

“Kalshi is redefining how fans interact with the sports they love, and partnering with the Pro Padel League allows us to showcase the power of prediction markets in an exciting, fast-growing sport,” said Brandon Beckhardt, the Chief of Staff at Kalshi. “This collaboration creates a new dimension of engagement for fans of padel, giving them a stake in every match.”

“The Pro Padel League is committed to creating unforgettable fan experiences, and this partnership with Kalshi brings a completely new layer of excitement to the City’s Cup Final,” said Diane Gotua, Chief Commercial Officer of the PPL. “By integrating Kalshi’s innovative prediction markets, we’re giving fans more ways than ever to feel connected to the action on court, and we’re thrilled to debut this first-of-its-kind partnership in padel.”

The agreement underscores a broader trend in sports, as emerging leagues embrace partnerships with innovative prediction platforms like Kalshi. This partnership with the PPL marks its first move into padel and comes on the heels of its recent deal with the Pro Pickleball Association.

About Kalshi

Founded in 2018, Kalshi is the first and largest CFTC regulated financial exchange offering prediction markets, which are financial markets on the outcome of real world events such as elections, inflation rates, sports, and more. Kalshi is the industry leader and pioneer of prediction markets, widely credited with legalizing prediction markets and building a safe, legal, regulated platform for millions of traders in America. To learn more about Kalshi, visit www.kalshi.com.

About Pro Padel League (PPL)

Founded in 2023, the Pro Padel League (PPL) is the world’s top professional padel league with 10 teams in the United States, Canada, and Mexico consisting of the most talented male and female players in the world. The 2025 season has featured five international events, including three regular season competitions, the Wölffer Estate Vineyard PPL All-Star, and the PPL City’s Cup Finals.

PPL events reach 300 million households across more than 100 countries via world-class distribution partners. All PPL events and matches can also be viewed globally on the PPL’s YouTube channel.

View source version on businesswire.com:https://www.businesswire.com/news/home/20251003006209/en/

CONTACT: MEDIA

Allison Otis, SRK Strategies,[email protected]

Jack Such, Kalshi,[email protected]

KEYWORD: NEW YORK UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: LIFESTYLE ENTERTAINMENT SPORTS CONSUMER OTHER SPORTS MOBILE ENTERTAINMENT EVENTS/CONCERTS

SOURCE: Pro Padel League

Copyright Business Wire 2025.

PUB: 10/03/2025 01:09 PM/DISC: 10/03/2025 01:09 PM

http://www.businesswire.com/news/home/20251003006209/en